“It’s the _ for me”: A Guide to TikTok’s Popular Phrase

Introduction: The Rise of “It’s the ___ for me” If you’ve spent any time on TikTok recently, you’ve likely heard the phrase “It’s the ___ for me.” Whether it’s used to roast a friend playfully or highlight something you love, this fill-in-the-blank format has taken over TikTok, becoming a widespread catchphrase among Western users. So…