“It’s Giving”: Unlocking the Phrase Dominating TikTok and Instagram

Introduction: Why “It’s Giving” Matters If you’re active on TikTok or Instagram, you’ve likely heard someone say, “It’s Giving…” followed by a colorful descriptor—like “It’s giving boss energy” or “It’s giving cozy vibes.” This simple, flexible phrase has become a staple of Western social media users, especially on TikTok, where short, catchy expressions spread like…